Skin In The Game November 9, 2009Posted by Chuck Musciano in Leadership, Technology.
Tags: Cloud Computing, Customer Service, Operations
With clouds on everyone’s mind these days, more and more CIOs are beginning to consider cloud-based services. There are still a lot of concerns with this, depending on the system or service you seek to move to the cloud. In particular, what happens when the cloud goes down?
When negotiating with cloud service providers, the conversation inevitably turns to service level agreements. Typically, a vendor will promise some level of availability, with some prorated refund if the service is unavailable for an extended period of time. Thus, if a service is unavailable for more than 24 hours, you might get one-thirtieth of your monthly service fee refunded. Less than twenty-four hours? You might get nothing at all.
Does anyone, except for the service provider, think this is a good deal?
The cost of an outage is not the actual cost of the underlying service. The cost of an outage is the value of the business impact you suffer. If your e-commerce platform goes down for an hour, costing you $100,000 in sales, you should get $100,000 from your service provider. Needless to say, when you mention this to potential providers, they tend to get a bit defensive. “You can’t expect us to fully reimburse your lost business, can you?” Well, yes. Yes, you can.
If your service is good enough for a client to bet their business on, they’d expect you to have some skin in the game. If you aren’t willing to put money on the table that says you are as good as you claim to be, why should they be doing business with you? Does anyone want to be the CIO that, while explaining a multi-million dollar outage to his board, concludes with “but we got a check for $1,200!”
What is baffling is that this would be an easy guarantee for a qualified vendor to make. Hedging risk against failure is an actuarial problem. Why wouldn’t a vendor purchase an insurance policy against just such an occurrence, in an amount that would cover the exposed risk up to a certain point? Roll the insurance costs into the service fee and proudly market your “Million Dollar Guarantee” far and wide. I suspect you’d get some business. I also suspect that you’d get really good at providing exceptional service.
A lot of CIOs are naturally reluctant to deal with service providers who refuse to share the risk equally. Vendors who find a way to put their money where their mouth is will gain the respect, and business, of discriminating CIOs.
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